Join Ride With Purpose: the free group for cyclists who want the resources to get them to their goals without costing an arm and a leg (as most things in cycling do) (https://www.skool.com/ridewithpurpose/about)Want to read my book Train With Purpose For A Higher Purpose? Go here. (https://www.amazon.com/dp/B0DRD51X5Q)Want to listen to it for free? Click here. (https://open.spotify.com/episode/3dpAZYfNi6FrKWpv93yoT5?si=virnYKGUQwihtDIakQ7aEQ)Want to work 1:1 and finally transform your results? Book a Gameplan call with me here, completely on me! (https://calendly.com/eliesamaha/gameplan)In this episode, Elie Samaha interviews Steve Allende, the founder of Plasmaide, a unique adaptogenic supplement designed to enhance athletic performance through nitric oxide production. Steve explains the science behind it, its development over 12 years, and how it differs from traditional supplements like beetroot juice. The conversation also covers the safety and legality of Plasmaide in professional sports, as well as real-world applications and benefits for both athletes and non-athletes. In this conversation, Elie Samaha and Steve Allende delve into the science and application of Plasmaide, a performance-enhancing product designed for athletes. They discuss the importance of independent research, the product's unique formulation, and its role in preparing and recovering the body. The conversation also touches on the global expansion of Plasmaide, consumer insights, and the integrity of the product in a competitive market.00:00 Introduction to Plasmaide and Its Mechanism03:01 The Science Behind Adaptogens and Nitric Oxide05:57 Comparing Plasmaide with Other Supplements09:02 Safety and Legality in Professional Sports12:08 Real-World Applications and Athlete Experiences14:56 Health Benefits Beyond Athletic Performance17:26 The Science Behind Performance Enhancement20:21 Understanding Plasmaide: Preparation and Recovery24:05 The Role of Plasmaide in Athletic Training25:05 Global Expansion and Market Strategy30:40 Consumer Insights and Product Integrity