S2 EP 2: Zagat's Tech Table Conference: Helping your business
We attended (virtually) TechTable Summit 2020 on December 15, 2020, presented by Zagat.
One of our favourite session was:
Social Media: Reviving The Restaurant Industry
Adapting to new strategies around social media, data, guest relations, and how restaurants can leverage digital platforms to grow their businesses.
The panel included:
Ellen Bennet - Founder of Hedley & Bennett @ellenmariebennett
Nick Tran - Head of Global Marketing, Tiktok @atsignnick
Lila King - Head of News and Publishing at Instagram @lilacina
Rachel Karten - Social Media Consultant, formerly with Bon Appetit @milkkarten
What a panel!
Part of our mission on Tips Appreciated is to provide useful advice and tips on everything food-related. Today, we start with the restaurant industry, which we all know is taking a huge hit because of the pandemic of 2020.
In today’s episode, we’ve summarized what we learned for you, our listeners, and viewers with the hopes that you can take some of these social media marketing tips and advice and immediately apply them to your business.
1:14 Tips Appreciated’s mission
2:01 What Restaurants can do first
3:44 So now what?
5:30 Posting perfect food pictures are fading away
6:11 Use video as the new content
7:45 Using Technology
9:45 Having Content