S2 Ep 6: Marketing Tips & Advice with Makeda Waterman
On this episode of Tips Appreciated, we have Makeda Waterman of Top Writing Services Inc., a branding and marketing agency focused on helping you attract more customers through storytelling and content creation.
Makeda shares insights and tips on social media, how to get started, getting your voice and story out there and engaging with your customers.She also shares tips on being accessible to your customers and how to show authenticity before product and service.
Join us today as we dive into some great marketing tips and advice!
Connect with Makeda!
Visit Makeda’s website: www.freelancewriteredmonton.com/
Follow her on Instagram: www.instagram.com/yegmarketer/
Subscribe on YouTube
Follow her on Twitter: https://twitter.com/YegWriter
Connect with her on Facebook: https://www.facebook.com/YegWriter/
Follow her on LinkedIn: https://www.linkedin.com/in/freelancewriteredmonton/
Connect with us!
Visit our website: www.nomtrips.com
Follow us on Instagram: www.instagram.com/nomtrips
Follow us on Twitter: www.twitter.com/nomtrips
Connect with us on Facebook: www.facebook.com/nomtrips
Subscribe to YouTube: www.youtube.com/nomtrips
[00:00 ] Intro
[00:49 ] About Makeda and motivation to start her own business
[01:26 ] Moving from Toronto to Edmonton
[02:18 ] Failure is not an option
[02:57 ] Why should you use social media as a small business owner?
[3:43 ] Tips on growing your social media following and engagement
[5:09 ] Tips on how to start to tell your story
[6:02 ] Tips on having fun on social media; internet challenges on TikTok
[7:33 ] Using TikTok for education content; Learning TikTok
[9:05 ] Tips on understanding your audience
[10:30 ] Testing different mediums and content; data and insight
[13:13 ] What Makeda means by “Your content needs to be a daily gift to your audience”
[14:40 ] Three big tips on getting your personality out there
[16:25 ] About Top Writing Services Inc. and how to engage with Makeda
[17:38 ] New YouTube channel!
[19:24 ] Coffee date when the pandemic is over!
[20:04 ] Outro