94 percent of sports-science research excludes female physiology.

The result? A $10 billion fitness industry that burns women out, leads to injury, and disrupts hormonal health.

Lizzy Palmer, Founder and CEO of SyncN, is changing that. SyncN is the first cycle-aware fitness and nutrition platform that personalizes training and nourishment around women’s hormonal rhythms — used by athletes, creators, and founders who want performance without burnout.

Sponsored by Cherub

In this conversation, Lizzy unpacks:

• How SyncN helps founders align health with high performance — designing systems for consistency, not guilt.
• The hidden toll of fundraising — what chronic stress does to founders’ energy, hormones, and focus, and how to lead without self-erasure.
• Scaling through partnerships — how SyncN’s growth strategy ties mission to distribution through gyms, coaches, and women’s health platforms.

What a free 6-month trial on SyncN?*

Visit the SyncN Linktree and use the word Decoded” to unlock a Startups Decoded exclusive trial today. (Conditions apply)

Disclosure: Andy Walsh serves as an advisor to SyncN. The views expressed here are my own and not influenced by my advisory role.

Chapters

00:00 Introduction to Health and Wellness for Founders

01:21 Lizzy’s Journey: From Dance to FemTech

04:37 The Gap in Female Health Research

09:10 Understanding Female Physiology and Hormones

13:16 Training Female Athletes: The Importance of Cycle Awareness

17:57 Self-Compassion and Acceptance in Fitness

22:15 Normalizing Conversations Around Menstruation

25:53 Partnerships and Collaboration in FemTech

28:15 Building Partnerships for Growth

31:20 The Importance of Action in Partnerships

32:52 Leveraging Professional Relationships

36:10 Storytelling and Education in Fitness

39:34 Mental Health and Founder Life

43:50 Navigating Fundraising Challenges

49:45 Introducing Sync In: A New Approach to Women’s Health

Guest Bio

Lizzy Palmer is the Founder and CEO of SyncN, a cycle-aware fitness and nutrition platform helping women train and fuel in sync with their physiology. A former UX researcher at Meta and Roblox and a professional dancer and fitness coach, Lizzy founded SyncN to close the research gap in women’s health and empower female founders to optimize performance without burnout.

Check out SyncN

Music Credit

“Neptuno” – Phondupe (Album: Onykia)

Access All Areas.

Listen: Apple || Spotify || YouTube

Subscribe: Substack

Community & Events: Founders Circle

Connect: LinkedIn

Socials: TikTok || Instagram || X

Web: startupsdecoded.com