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In this episode of Startups Decoded, Andy Walsh talks with Charlie Hills, a global leader in LinkedIn growth strategy.

AI is rewriting LinkedIn, and Charlie Hills has the receipts. In 466 days, he went from zero to 100k+ followers and ranked #1 worldwide for LinkedIn Growth. We break down the exact AI-led playbook: repeatable content systems, scroll-stopping visuals, audience targeting, repurposing loops, and lead-magnet funnels that turn attention into revenue.

If you want your LinkedIn to stand out and convert in 2025, this is the blueprint.

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Charlie Hills

Charlie Hills is the Founder of Linked Agency and a global leader in LinkedIn growth strategy. 

In 2024, he scaled his following to 50k+ in under one year, and by early 2025, he surpassed 100k+ followers in just 466 days. Ranked #1 worldwide for LinkedIn Growth, Charlie blends AI tools with proven content frameworks to help brands and individuals grow faster, engage deeper, and convert more effectively.

Linked Agency

Linked Agency helps founders, executives, and creators dominate LinkedIn using AI-powered content strategies. Through bespoke content plans, engagement systems, and visual optimisation, Linked Agency enables clients to scale their reach, build authority, and drive inbound opportunities without spending countless hours on content creation.

Music Credit: “Neptuno” - Phondupe (Album: Onykia)

Chapters

• 00:00 Introduction to LinkedIn and Personal Bran

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