S3 / E4 What Makes for Good Media?

Update: 2023-04-03

Description

The “Headline Hunter” Kathryn Rickmeyer joins our host Kriste Goad as they discuss pitching stories, how to make content more valuable, and the importance of media in marketing.

Learn more about Tennbeat at Tennbeat.com. Have a story you’d like to share with Kathryn? Email her at Kathrynrickmeyer@gmail.com, or follow her on Linkedin.

Comments

In Channel

S4 / Ep 11 - 2024 Wrapped

2024-12-1948:29

S4 / EP10 - Follow The Money: 2025 Healthcare Trends & Headlines

2024-10-1038:04

S4 / Ep 9 - The Future Ready Brand: How to Leverage AI and Emerging Technologies

2024-08-2223:39

S4 / Ep 8 - The Future of Digital Media: How Vodcasting is Changing the Game

2024-07-1853:19

S4 / E7 Swag, Socks, and Sweet Success: Colin Hung's Conference Formula

2024-06-1453:10

S4 / E6 Empowering Her Health: Unveiling the Secrets of the FemTech Movement

2024-05-0952:40

S4 / E5 Future Proofing PR: Insights from Muck Rack’s CEO

2024-04-1850:16

S4 / E4 The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse

2024-03-1457:56

S4 / E3 How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales

2024-02-1239:49

S4 / E1 The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling

2024-01-0548:41

S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies

2023-09-2053:31

S3 / E8 Dark Social: What the Heck is It?

2023-08-2114:46

S3 / E7 Building a Healthcare Brand from the Ground Up

2023-07-0738:38

S3 / E6 Demand Gen Part 2: Diving into Demand Creation and Demand Capture

2023-06-1618:12

S3 / E5 Demand Gen Part 1: How B2B Buying Behavior has Changed (and What It Means for Healthcare Marketers!)

2023-04-2116:51

S4 / E2 A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds