S3 / E8 Dark Social: What the Heck is It?

Update: 2023-08-21

Description

Erica Freckelton not only has the coolest glasses at fuoco but she also has experience optimizing websites and social accounts for various tech and healthcare companies. With those glasses she can see what a lot of people can’t.

On this episode of How It's Done:

Shining a light on Dark Social

Why Dark Social is ruining your online attribution

Expert tips on how to make Dark Social work for you

How traditional attribution is losing you money

Erica Freckelton's superpower

Follow ⁠fuoco on LinkedIn⁠ or find Erica on ⁠LinkedIn⁠.

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In Channel

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S4 / EP10 - Follow The Money: 2025 Healthcare Trends & Headlines

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S4 / Ep 9 - The Future Ready Brand: How to Leverage AI and Emerging Technologies

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S4 / Ep 8 - The Future of Digital Media: How Vodcasting is Changing the Game

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S4 / E7 Swag, Socks, and Sweet Success: Colin Hung's Conference Formula

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S4 / E6 Empowering Her Health: Unveiling the Secrets of the FemTech Movement

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S4 / E5 Future Proofing PR: Insights from Muck Rack’s CEO

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S4 / E4 The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse

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S4 / E3 How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales

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S4 / E1 The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling

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S3 / E9 Why AI is Not Coming for Your Job, the Control Freak Buyer Persona and a Bias for Specialist Agencies