DiscoverHow It's Done: a Podcast for Curious MarketersS3 / E7 Building a Healthcare Brand from the Ground Up
S3 / E7 Building a Healthcare Brand from the Ground Up

S3 / E7 Building a Healthcare Brand from the Ground Up

Update: 2023-07-07
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Throughout his career in healthcare, Karey Witty has served in just about every C-suite role there is, but it’s his latest role as managing partner of value-based-care-focused investment firm Valtruis that has Karey more excited than ever, not just about his job, but about the promise of healthcare. 


In this episode of How It’s Done Karey talks with us about the meaning behind the Valtruis name, the things that make up a brand that go far beyond a name or a logo, and about finding meaning in his work and in life, including his quest to “figure out what these next chapters are going to look like.”


Listen in for more, including:



  • The ironic superlative Karey was lauded with in high school

  • Karey’s career path to WCAS/Valtruis

  • What makes Valtruis different from other healthcare investment funds

  • Valtruis’ chosen Greek goddess and why what you wear, even, is an expression of your brand

  • The drivers behind Valtruis’ ground-up brand builds

  • Valtruis’ new Nashville office

  • Karey’s current Spotify playlist and the surprising song he has on repeat




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S3 / E7 Building a Healthcare Brand from the Ground Up

S3 / E7 Building a Healthcare Brand from the Ground Up

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