Yes, we've discussed productizing before on this podcast... but we hadn't done so with Eisha Tierney Armstrong yet, who literally wrote the book about it. So, Ash and Flo invited her on - and she kindly hopped on to share what she knows about structuring, templatizing, and tech-enabling services before building entire "products." A Highly recommended listen!

Episode guest: Eisha Tierney Armstrong, co-founder, Vecteris, and author, "Productize" (among other things)

Voices, production, etc. by Ash and Flo.

Creative and design advice by @calmar.creativ

Into, outro voiceover by @iamthedakota

Music also by @iamthedakota

Please find the shownotes for this episode at unbillable-hrs.com