Grab your coffee and settle in for a brilliant conversation with Rachel Pearson about building a personal brand that commands premium prices without apology. From her corporate luxury marketing background to creating high-ticket offers that sell through authentic identity work, Rachel shares the real behind-the-scenes of what it takes to own your positioning. If you've ever wondered how to charge premium prices whilst staying true to yourself, this episode is pure gold.

Key Topics Covered

The Corporate to Personal Brand Transition

• Why Rachel thought personal branding had to be "different" from big corporate brands
• The Burberry lesson: How losing your core values kills a brand, regardless of budget
• Why personal brands actually have advantages - no C-suite to deal with, just you making decisions
• The foundation that matters more than budget: knowing what you stand for and who you're for

Identity Evolution vs Core Values

• How Rachel today is different from when she started (confidence and authority) but her values remain the same
• The journey of becoming more "embodied" in your values rather than seeking external validation
• How motherhood shifted her perspective on role modelling values to her two boys
• Why "Women's Day is every day" conversations matter at home

The Premium Pricing Psychology

• Moving past the "I have to give more" mindset when charging higher prices
• Understanding that high-ticket clients don't want more - they want to be seen deeply
• The shift from feeling responsible for fixing people to enabling transformation
• Why premium clients invest in identity shifts, not just strategy

Building an Unapologetic Content Strategy

• How Rachel stopped consuming competitor content to find her authentic voice
• Why she creates primarily from client conversations and voice notes
• The energy around content creation and allowing space for spontaneous responses
• Planning content whilst maintaining that responsive, authentic edge

Let's Connect!

Come say hi on Instagram @mills_gray and for full show notes & more resources visit https://www.millsgray.com/building-an-unapologetic-personal-brand-that-commands-premium-prices-with-rachel-pearson/

For Rachel's IG https://www.instagram.com/rachelpearson.co/

https://rachelpearson.kartra.com/page/services

The Micro Offer Magnet: https://rachelpearson.kartra.com/page/micro-offer-magnet

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