Grab your coffee because today I'm getting controversial! I'm diving deep into why Monthly Recurring Revenue (MRR) has become the biggest lie in the online business world. If you've ever felt pressured to create a membership or wondered why your "stable" recurring revenue is causing you more anxiety than freedom, this episode will challenge everything you've been told about building a sustainable business.

Special Announcement 🎉

I'm hosting The Rebuild Room - an intimate in-person event on September 18th in Guildford! This isn't another tactics-heavy business event. It's a recalibration day for successful women who feel like something is off. Limited to 10 people, includes lunch, guest astrologer, and is priced at just £150 to be accessible. A few spaces remain!

Key Topics Covered

In this truth-telling episode, I explore:

The MRR Myth Exposed:

• Why monthly recurring revenue promises freedom but often delivers anxiety
• The hidden costs nobody talks about - both financial AND energetic
• How retention anxiety replaces launch anxiety (same stress, different outfit)

The Real Energy Economics:

• What it costs you energetically to create content for disengaged members
• The exhaustion of constantly proving your worth to people who've already paid
• Why you end up nurturing people who don't engage instead of serving those who do

The Identity Trap:

• How building a membership locks you into a specific version of yourself
• What happens when you evolve but have 200 people expecting you to stay the same
• The stifling feeling of being trapped in a personality you've outgrown

The Comparison Spiral:

• Why seeing MRR milestones on Instagram makes you question your entire business model
• How the membership obsession started around 2018 and became the "answer" to every business problem
• The reality behind those "passive revenue" claims

Let's Connect!

Come find me in the DMs on Instagram @mills_gray. if this resonated - I love having real conversations about building businesses that actually serve you, not drain you.

For more resources and full show notes visit https://www.millsgray.com/why-mrr-became-the-biggest-lie-in-business-breaking-down-monthly-recurring-anxiety/

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