In this episode of Service Drive Revolution, we dig into a hot-button topic in the service lane: what to do when customers say "NO!" Should advisors really be trained to overcome objections?

Or is that outdated sales tactic actually hurting CSI, retention, and long-term profitability? We share stories from real dealership experiences—including a Range Rover service visit—and reveal why the way most advisors are taught to handle a “no” is broken.

Instead of teaching advisors to push harder, we break down how to build trust, create "key-thrower" customers, and design systems that prevent objections in the first place.

We also cover:

✅ The big announcement for Top Dog Live (October 23–24 in Los Angeles, with Chris Voss (Never Split the Difference)

✅ Why alignments, inspections, and advisor write-up systems make or break customer trust

✅ Real talk on recalls, dealer inventory shortages, and the reality of $5,000 mirrors

✅ Why treating symptoms (like “overcoming objections”) will never fix your dealership’s real problems

If you’re serious about running a more profitable, customer-focused service drive—and want to stop losing customers because advisors are taught bad habits—you need to hear this one.

 #ServiceDriveRevolution #DealershipLife #AdvisorTraining #CustomerExperience #ChrisCollins #TopDogLive #NeverSplitTheDifference

Offers on Training and Books in Description Below ⬇⬇⬇

OnDemand Training For Huge Results - https://shorturl.at/j7J8u

Schedule a 15-minute intro call with our team to find out how Chris Collins Signature Coaching can grow your bottom line. http://bit.ly/CCIschedule

Got a question? Call us at 1-833-3-ASK-SDR Grab Chris' New Leadership Book I AM LEADER: https://iamleader.com

Grab our best selling books for your team: Your 90-Day roadmap to your best Fixed-Ops month ever starts here: https://swiy.co/F-ln

Millionaire Service Advisor also includes our 11-step Circle of Trust System: https://swiy.co/F-lq