In this episode of SILosophy, Tania Gomez sits down with Chris Lapa from The Growth Academy to discuss the essential strategies for filling SIL vacancies. They explore the intersection of marketing, branding, and sales—breaking down how SIL providers can effectively position their services, attract the right participants, and build trust with both users and choosers.

Chris shares insights into the power of storytelling, the role of digital marketing (Google Ads, Facebook campaigns, SEO, and LinkedIn), and the importance of a structured sales process. Whether you’re a SIL provider struggling with vacancies or looking to optimize your marketing, this episode is packed with actionable strategies to help you grow.

Episode Highlights:

00:00 – Welcome & introduction: Meet Chris Lapa from The Growth Academy

03:15 – Chris’s background in marketing & why he focuses on the NDIS sector

06:10 – Why branding isn’t just about a logo—how to position your SIL

09:25 – The biggest mistake SIL providers make when trying to fill a vacancy

13:00 – The role of trust in SIL marketing & the emotional decision-making process

17:15 – Marketing channels: Facebook Ads, Google Ads, SEO & LinkedIn—what works best?

22:40 – Social media strategies & the limitations of Facebook ad targeting

27:30 – The power of networking: LinkedIn & community connections

31:00 – Crafting the right message: Speaking to both users & choosers

36:20 – The importance of sales: Why follow-ups, touchpoints, and processes matter

40:10 – Final thoughts & how to contact Chris for SIL marketing support

Follow Tania Gomez Consulting on

Facebook: https://www.facebook.com/taniagomezconsulting/

Instagram: https://www.instagram.com/taniagomezconsulting/

LinkedIn: https://au.linkedin.com/company/tania-gomez-consulting

Or you can also visit our website: http://www.taniagomez.com.au/

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