In this episode of SILosophy, host Tania Gomez sits down with Tommy Trout, founder of Disbranded and co-creator of SILosophy, to explore the critical role of branding in the NDIS sector. Tommy explains why branding is not just for big companies and how SIL providers can use storytelling, authenticity, and strategic design to differentiate themselves in a crowded market. Whether you're just starting your SIL journey or looking to refine your approach, this episode is packed with actionable insights to help you stand out.

Episode Highlights with Timestamps

00:00 – Introduction: Meet Tommy Trout, founder of Disbranded and branding expert

01:50 – Why the disability sector needs a branding revolution

05:30 – SIL branding: Why 9 out of 10 SIL providers look identical and how to stand out

09:45 – Defining brand: More than just a logo or colour palette

13:00 – The power of the “why”: Building trust through purpose-driven branding

17:25 – Storytelling as a key branding strategy: Tommy’s personal experiences

21:10 – The challenges of branding for SIL providers: Vulnerability and authenticity

25:45 – Practical tips for crafting a compelling brand identity

30:00 – Branding for inclusivity: Designing with participants’ needs in mind

33:15 – Tommy’s #1 tip for SIL providers to strengthen their brand

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