We’re continuing our Stop Doing This—Do This Instead series, and in this episode, we’re tackling one of the most common (and cringiest) direct sales habits: cold messaging. You might know them as “hey girl” messages. 

No one wants to send cold messages, and I don’t think anyone is saying to her team, “Send this message to everyone you know, even if you haven’t talked to them in years.” I think this is another example of the training gap that’s happening in direct sales right now. 

Here’s what we’ll cover in this episode:

What messages come across as spammy (even when your intentions are good).

• How sending cold messages hurts your business and ruins relationships. 
• The real reason Susie’s not responding.
• What to do before you send someone a message. 
• How to think about your messages like real conversations.
• Why relationship-building is a long game (and how to play it without quitting before you get results).

If you’re tired of getting ghosted or worry about being pushy, this episode will show you a better way to build your business and make connections. 

If you want to make connecting with your contacts and customers easier, join us in The Side Gig Society. You can literally have me look at every message you’re thinking about sending before you send it. Click here to sign up.

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