If you’re in sales, you’ve probably heard people tell you that sales is a numbers game.  They try to support this claim by telling you how every “no” you hear brings you one-step closer to a “yes”.  And while that may be true on some level, I want you to know that sales is not a numbers game – sales is a performance game.    

The “numbers game” myth was probably started by amateur salespeople who lacked the skills necessary to close the deal.  Or maybe it was offered by an inexperienced sales manager who didn’t want their unskilled salesperson to get discouraged.  Regardless, those with the numbers game mindset are relying too heavily on luck and circumstance and not enough on skill and discipline.

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