Scaling Customer.io to $100M ARR: Colin Nederkoorn on AI, growth, & longevity
Update: 2025-09-11
Description
Alex Theuma speaks with Colin Nederkoorn, CEO & Co-Founder of Customer.io, about the 12 year journey to (almost) $100M ARR, running a fully distributed team across 30+ countries, and how AI is reshaping the future of SaaS.
Colin shares:
- How Customer.io scaled to 7,800+ customers worldwide.
- Why AI is no longer optional for SaaS companies, and how Customer.io has adapted.
- The challenges and opportunities of building SaaS in the AI era.
- Why growth, resilience, and adaptability are key for long-term success.
- His personal experience with AI tools and how they use AI internally at Customer.io
Guest links:
LinkedIn - https://www.linkedin.com/in/colinnederkoorn/
Website - https://customer.io/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
Colin shares:
- How Customer.io scaled to 7,800+ customers worldwide.
- Why AI is no longer optional for SaaS companies, and how Customer.io has adapted.
- The challenges and opportunities of building SaaS in the AI era.
- Why growth, resilience, and adaptability are key for long-term success.
- His personal experience with AI tools and how they use AI internally at Customer.io
Guest links:
LinkedIn - https://www.linkedin.com/in/colinnederkoorn/
Website - https://customer.io/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
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