Scaling RTA: CEO Josh Turley on culture, clarity, and getting to $14M ARR
Update: 2025-08-28
Description
This week’s episode comes live from SaaStock USA 2025. Join special guests Greg Head (Practical Founders) and Josh Turley (CEO, RTA) as they discuss the story of transforming RTA from a 1970s COBOL-based business into a thriving SaaS company with a $100M valuation.
Josh shares:
- Why a fanatical focus on culture and clarity fueled RTA’s growth.
- The challenges of replatforming legacy software (and migrating customers.)
- How narrowing their niche to government fleets led to 95% retention & 120% NRR.
- Lessons from bootstrapping, using debt strategically, and closing a growth equity round.
Guest links:
LinkedIn - https://www.linkedin.com/in/josh-turley/
Website: https://rtafleet.com/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
Josh shares:
- Why a fanatical focus on culture and clarity fueled RTA’s growth.
- The challenges of replatforming legacy software (and migrating customers.)
- How narrowing their niche to government fleets led to 95% retention & 120% NRR.
- Lessons from bootstrapping, using debt strategically, and closing a growth equity round.
Guest links:
LinkedIn - https://www.linkedin.com/in/josh-turley/
Website: https://rtafleet.com/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
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