Fall is here, and host Jayzen Patria kicks off this episode with a masterclass in refreshing your personal brand. Just like the energy of new notebooks and fresh school supplies, autumn is the perfect time to reset how you show up at work. Jayzen dives into brand lessons from household names, showing why chasing trends can hurt your credibility and how staying true to your “brand DNA” helps you shine in a noisy workplace.

Key Takeaways

• Treat Fall Like a Fresh Start - Back-to-school season isn’t just for kids—it’s your cue to recharge your brand, reset your goals, and show up with fresh energy at work.
• Refresh, Don’t Reinvent - Successful brands evolve without abandoning their roots. In your career, that means updating your approach while staying true to what makes you uniquely valuable.
• Don’t Chase Trends - From Cracker Barrel to Lifetime TV, Jayzen shows how copying others or chasing “what’s cool” can backfire. The same is true in your career—lean into what your audience already counts on you for.
• Super-Serve Your Super Fans - Identify the bosses, peers, and clients who rely on you most and focus on consistently delivering for them.
• Know Your Brand DNA - Define the few words that describe who you are today—not who you were years ago. Anchor your brand in your authentic value and let that guide how you evolve.
• Be Premium, Not Generic - The biggest risk is blending in. Don’t let your career brand become “ a commodity like coffee.” 

Jayzen is thrilled to welcome Gina Woods to the show.  She is the dynamic co-founder of Donna’s Recipe, who turned a fun nickname for Tabitha Brown’s hair into a multimillion-dollar beauty brand that’s now carried in Ulta and Target nationwide. Gina shares her entrepreneurial journey, how she scaled a self-funded brand, and why leaning into curiosity and community fueled their success.

Guest Bio

Gina Woods

Co-Founder/Owner

Donna’s Recipe by Tabitha Brown

Gina Woods is a social entrepreneur, investor, and business advisor with a 15-year track record of creating and developing successful beauty brands that prioritize community reinvestment. 

As a business mentor, Woods leads a business mastermind program empowering women to kickstart and expand their ventures. She has advised multiple businesses to multi-million dollar companies. Additionally, Woods established the LA Kids Entrepreneur Camp, an in-person hands-on educational program for young minds to engage with accomplished entrepreneurs and delve into the essentials of entrepreneurship. Find Gina on Instagram: @ginalosangeles

Links 

To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

Follow Jayzen on his book journey at LeadWithYourBrand.com/book