This week, Jayzen Patria challenges you to think like the Chief Marketing Officer of your career. Fresh off the NAMIC Conference in New York City, Jayzen draws powerful lessons from the bright lights of Times Square — where every billboard and brand is intentional — to teach how you can market yourself with the same level of strategy and authenticity.

Jayzen explores how your personal brand is built — and perceived — every single day. Drawing inspiration from the chaos and brilliance of Times Square, he outlines three key marketing pillars for your career:

1. Advertising: Your online presence is your billboard. Make it intentional, inviting, and aligned with your brand story.  “If your LinkedIn photo is blank, it’s like an empty Times Square billboard.”
2. Endorsers: Your network is your team of influencers. Surround yourself with advocates who elevate and expand your visibility.
3. Word of Mouth: Your reputation is your real brand. Every interaction, even casual moments, tells your story.  “There is no off stage. You’re always visible to people who can impact your career.”

Key Takeaways:

• Take control of your message — you own your advertising.
• Cultivate connections who will endorse and amplify you.
• Manage your reputation intentionally — people are always watching.
• Authenticity is your strongest marketing strategy.
• Be your own CMO and turn up the volume on your personal brand.
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Then, Jayzen sits down with Suezette Yasmin Robotham, visionary tech executive and author of Beyond Titles: Fearlessly Leading as Your Authentic Self. Suzette shares her incredible career journey from education reform to Silicon Valley, her fight against “covering” at work, and her lessons on leading boldly, bravely, and with purpose.

Suezette Yasmin Robotham is a tech executive, leadership strategist, and author with nearly 20 years of experience driving transformation across industries. She’s held senior roles at Google, Meta, Salesforce, Gartner, and Teach for America, helping organizations scale with equity, access, and purpose.

Guest Bio

Suezette Yasmin Robotham

Tech Executive and Author

Suezette Yasmin Robotham is a visionary tech executive with nearly twenty years of experience driving transformative change at the intersection of passion and purpose, creating equitable access and opportunity for historically underrepresented groups. She honed her leadership acumen in the education reform sector, shaping human capital strategies for influential organizations Teach For America and The New Teacher Project. 

Her career trajectory has since elevated her to global leadership roles at industry giants such as Google, Meta (Facebook), Gartner, and Salesforce, where she has led high-impact teams and initiatives.