I used to hate sales, but as I learned more about it and practiced it more, I found that it wasn't nearly as complicated and difficult as I made it out to be. In fact, I discovered seven principles for more effective sales:

1. The strategy session is not solely about making a sale. It’s about helping your prospect better understand the problem at hand, so they can make an informed and empowered decision. 
2. Show up as an expert advisor who diagnoses the problem and provides a solution. 
3. Only pitch to people who want to be pitched to. Otherwise, you’re wasting your breath. 
4. Listen to your prospect and make them feel heard. They need to trust that you fully understand their unique situation. 
5. Stay on topic and don’t jump to giving advice. This is a conversation about solving the problem, not a conversation that solves the problem. 
6. You’re leading the conversation, not them. 
7. It’s okay if they turn out not to be a good fit. Point them in the right direction anyway. 

In this episode, I talk through the first four principles, and what they really mean in the context of effective, ethical sales.

Mentioned in this Episode:

• Client Attractor Book (Get it for free)
  • Find it on Amazon
  • Find it at Barnes & Noble
• Jacob Ratliff Coaching & Consulting

Support the show (https://www.buymeacoffee.com/jacobratliff)