DiscoverSaaS CMO ProShould you skip the SMB segment?
Should you skip the SMB segment?

Should you skip the SMB segment?

Update: 2025-01-08
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Description

Every SaaS and AI founder is forced with this question early on ... should you skip the SMB segment and go straight to the enterprise?  I dive into the pros and cons here and lay my case for what I think is the clear answer.

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🦥 SaaS CMO Pro
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Official website: https://www.saascmopro.com/

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🚀 About Bill:
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Bill Macaitis is an advisor and board member guiding aspiring AI & SaaS unicorns/decacorns.  Bill works with companies to build out capital efficient go-to-market strategies and world class teams. Over his 30 year career Bill has achieved five successful exits and powered growth at three of the fastest-ever growing companies: Slack (CRO/CMO), Zendesk (CMO), and Salesforce (SVP of Marketing).

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

Learn marketing + watch full video at 🚀 Saascmopro.com 🚀

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Should you skip the SMB segment?

Should you skip the SMB segment?

William Macaitis