DiscoverSaaS CMO ProWhy internal stakeholder surveys are the KEY to better marketing
Why internal stakeholder surveys are the KEY to better marketing

Why internal stakeholder surveys are the KEY to better marketing

Update: 2025-08-26
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Description

Marketing teams for B2B tech serve a lot of different stakeholders ... sales, product, finance and more.  Yet often these stakeholders get frustrated at a lack of communication, responsiveness or value created from their marketing counterparts.

Internal stakeholder surveys are a new approach to treating these teams like customers and surveying them to incentivize your marketing team to deliver better results.

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Why internal stakeholder surveys are the KEY to better marketing

Why internal stakeholder surveys are the KEY to better marketing

William Macaitis