Should you use your personal name for your business?
Update: 2021-09-03
Description
I love naming things — business, products, campaigns. I get a thrill out of coming up with a name that is clever and communicates the value proposition.
But when I decided to do a personal branding podcast, finding a name I liked stumped me.
I went back and forth. Should I use my own name or come up with something more descriptive. I couldn’t find a descriptive name I liked, so I went with my own name.
Have you ever wondered if there was any benefit or drawback to using your personal name as your brand?
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