In this laugh-out-loud edition of Hot Takes, Alysse Bryson, Lane Kennedy, and Tamar Routly tackle the ultimate sober pop-culture curveball: a New Zealand company launching “alcohol-free wine” for pets. From “Pinot Meow” wordplay to capitalism’s cuteness complex, the trio debates whether sobriety has gone too far—or just gone mainstream. Expect irreverent humor, quick-witted banter, and a reminder that the sober movement is officially everywhere… even in your dog’s water bowl. 

Takeaways: 

• Pet-friendly “non-alcoholic wine” is a real (and weird) thing. 

• The sober movement is booming—and marketers are cashing in. 

• Capitalism meets cuteness in the new sober-product craze. 

• Sometimes sobriety needs a sense of humor to stay grounded. 

• • Staying sober matters—but laughing about it matters, too. 

  Key Timestamps: 

   00:00 Sobriety has gone to the dogs – literally. 

   04:00 Pet wine, Prozac for dogs, and the marketing of “calm.” 

   06:00 Gluten-free lip gloss? Alysse draws the line. 

   09:00 Lane’s pet stroller confession (and public scandal). 

   12:00 Can recovery culture jump the shark? 

   15:00 Final take: Sobriety is officially cool—maybe too cool. 

  Notable Mentions: 

  • “Mutley” Alcohol-Free Pet Wine (New Zealand) 

  • Liquid Death – the sober cool-kid water brand 

  • The Sober Curator’s “Happy Every Hour” segment 

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