Step-by-step instruction on how to successfully resolve a critical situation without damaging your reputation. In essence, a crisis is a situation that doesn't fit into a person's or a company's previous experience. So often, getting over a crisis is very tough if we rely on common skills or verified knowledge. 

There's no time to really think it through- you are riding a bicycle, the bicycle is on fire, you are on fire, everything is on fire, and you are in hell… However, skilled communicators have their protocol when dealing with a crisis, akin to the actions of algorithms for catastrophe doctors. 

It's designed to minimize fussing, mobilize resources, and get the most non-standard situation under control. The ten steps will keep you out of a stupor (or vice versa: not burning out at high speeds of a steep bend).

About Sergii Bidenko:
* Reputation and Crisis Advisor
*  Bestselling author of the book «Reputation antistress» (in Ukrainian)  with a foreword of Dr. Charles J. Fombrun is the Founder and Chairman  Emeritus of 
The RepTrak Company
* Best Crisis Communications Leader 2022, Davos Communications Awards
* ICCO Global Award 2022 for Best Crisis Response Winner
* Co-founder and Chairman of 
The United PR Association of Ukraine
* ICCO Board member
* Cancel culture expert and researcher