Imagine that a third of your company’s value depends not on market conditions, but on the level of trust.

In 2025, this is already a fact – according to Echo Research, reputation accounts for nearly 30% of the market capitalisation of companies in the UK and the US.

The UK Reputation Valuation Report 2025 shows that for the FTSE 350, this equals £730 billion.

In this episode, we discuss how reputation value is measured, which factors add billions (long-term potential, product quality, governance), why ESG is regaining influence, who the industry leaders are, and how the UK and US approaches differ.

This podcast episode was created using the AI tool NotebookLM.