Communicating Risks: The Power of Admitting Uncertainty.

Every communicator dreads the moment when alarms sound, questions pile up, and the facts remain incomplete. In this episode – based on the Wag The Dog newsletter and hosted by Philippe Borremans – we explore why saying “we don’t know everything yet” often builds more trust than pretending to have all the answers.

Through real-world cases and a simple three-pillar model – what we know, what we don’t, and what we’re doing to find out – you’ll learn how to turn uncertainty into credibility. From pandemics to data breaches, speed, clarity, and transparency prove more powerful than false certainty.

Discover how embracing uncertainty not only protects your reputation in the moment but also strengthens long-term resilience.

This podcast episode was created with NotebookLM.