Stop Worshiping ‘Consistency:’ How Yann de Rocheford Scaled by Systemizing Vibe
Description
Everyone says restaurants are about food, service, or scale. But what if it’s really about emotional engineering?
Yann didn’t come from the kitchen. He came from the world of marketing and strategy. But when he opened Boqueria, he reimagined what a restaurant could be—vibe-forward, high-design, emotionally resonant, and built to scale.
In this episode, Yann breaks down why restaurants are “weak link systems,” how to distill a concept to its essence, and why tension—not harmony—is the secret to a space that sings.
If you’ve ever wanted to build something iconic without following industry dogma, this episode will challenge everything you’ve been told.
To learn more about Boqueria, visit boqueriarestaurant.com
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