Why He Refuses to Market and Still Sells Out: Giancarlo Pagani on Experience-First Restaurants
Description
What if the best restaurant marketing isn’t digital—it’s emotional?
Giancarlo Pagani has built some of the most talked-about restaurants in LA, not with ads or gimmicks, but with atmosphere.
In this episode, we get into the blueprint behind Mother Wolf’s success, why frequency—not first-timers—is the real metric to chase, and how to design concepts where guests don’t just eat—they escape.
This episode is a wake-up call for every operator chasing virality over loyalty.
For more on his projects, visit https://motherwolfla.com.
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Full Comp is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
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