How do you craft a founder story that cuts through noise and drives real growth?

Every founder has a story—but most are forgettable. In this episode, I sit down with storytelling coach and creative director Jeff Abracen, who has mastered the art of transforming messy origin stories into powerful growth tools. 

We dive into the DNA of disruptive storytelling—how to stand out, capture attention, and convert conversations into clients.

Jeff shares how pattern-breaking stories create influence, why vulnerability (done right) builds authority, and the biggest mistake founders make that kills their message. 

If you’ve ever wondered how to make your story resonate, stop the scroll, and actually drive business, this episode is your playbook.

Jeff Abracen is a disruptive storytelling expert, speaker and podcast host. 

Want to exit your business but unsure where to start?

Take the ‘Exit readiness assessment’ and find out the gaps of what you need to do to plan your exit strategy confidently. Click on the link here: https://readytoexit.scoreapp.com

Chapters

00:00 The Power of Storytelling

04:55 Defining Disruptive Storytelling

11:11 Common Mistakes in Storytelling

16:00 Being Interesting vs. Interested

21:49 The Importance of Relevance in Storytelling

27:49 Challenging Beliefs About Personal Stories

29:52 Overcoming Fear and Judgment in Storytelling

34:40 The Power of Storytelling and Connection

38:25 The Three Cs: Contrast, Connection, and Conversion

49:07 Simplicity in Storytelling and Its Impact

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ABOUT OUR SPONSOR

Helping you take the complexity out of exiting your business. 

Go to https://www.adambenedict.co.uk

ABOUT THE GUEST

https://www.linkedin.com/in/jeffabracen/

Disruptive Storytelling Worksheet: Unlock your Disruptive DNA™ to craft stories that stand out, connect, and convert. Download here

ABOUT THE HOST

LinkedIn: https://www.linkedin.com/in/adamistrong

YouTube: https://www.youtube.com/adamstrong

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