Frankwin Hooglander, owner of Treasure Valley Solutions, shares his journey of starting a home automation company and the strategies he used to grow it. He emphasizes the importance of marketing through Google and building relationships with realtors and builders. Franklin also discusses the value of automation in streamlining business processes and improving customer experience. He highlights the benefits of using Housecall Pro and Zapier to automate tasks and shares his experience in helping other pros automate their businesses through his company, HSP Automation. Franklin emphasizes the importance of reading books and being part of communities to learn and grow as a business owner.