In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human skills needed to stay relevant. Website owners will learn how to leverage AI effectively while avoiding pitfalls, and why a hybrid approach to content creation is more likely to appear in search results.

Chapter Markers

[0:00 ] Intro: Insider's Inbox and Three Big Topics
[0:24 ] Setting the Stage: SearchGPT and AI in Search
[1:35 ] Study: Is ChatGPT Really Using Bing?
[2:38 ] The Bing vs Google Search Result Comparison
[4:15 ] What Powers Google AI Mode (Gemini)
[4:47 ] Are AI Results Citing AI-Generated Content?
[5:55 ] Breakdown of AI vs Human Content in AI Overviews
[7:17 ] Key Insight: Use AI to Help You, Not Do It For You
[8:40 ] Three Human Skills for the AI Era
[10:52 ] Curiosity, Creativity, and Making Connections

Sources mentioned in this episode:
https://www.profgmarkets.com/p/3-human-skills-that-make-you-irreplaceable-in-an-ai-world
https://ahrefs.com/blog/ai-overviews-cite-ai-generated-content-more-than-human-writing/
https://newsletter.alekseo.com/p/searchgpt-bing-google

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