Swiggy's gulab jamun uncle first came into our lives in April 2018. Since then, Swiggy has used him in multiple ad campaigns from 2018-2021!

The character has since become extremely popular and familiar, even outshining the Swiggy brand to some extent!

That's precisely why brands other than Swiggy have started approaching the gulab jamun uncle!

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at gulab jamun uncle looking beyond Swiggy and other similar examples of characters popularized by one brand moving beyond that brand!

Tune in to know more!

Check out the YouTube video here: https://youtu.be/Fg2QYTaNu28 

Advertisements link:

- Shubh Aarambh TV Commercial: https://bit.ly/3BD7hOb

- Airfone Ad:https://bit.ly/3C0btsD

- Trivago: https://bit.ly/3BD7oJB

- Paytm: https://bit.ly/3qZg08w

- Swiggy:

1. https://bit.ly/3DGEXNl

2. https://bit.ly/3R3SbXH

3. https://bit.ly/3DJMECp

4. https://bit.ly/3qVwM8o

5. https://bit.ly/3BtuL88

6. https://bit.ly/3C0bGMn

- Dr Trust: https://bit.ly/3xKjPSB

- ZunPluse: https://bit.ly/3BXElSo

- Vadilal - https://bit.ly/3QX9lpS

You can follow Karthik Srinivasan on social media

LinkedIn : ( https://www.linkedin.com/in/karts/ )

Twitter: ( https://twitter.com/beastoftraal )

Instagram: ( https://www.instagram.com/beastoftraal )

You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at https://shows.ivmpodcasts.com/featured

Do follow IVM Podcasts on social media.

We are @IVMPodcasts on Facebook, Twitter, & Instagram.

Follow the show across platforms:

Spotify, Apple Podcasts, JioSaavan, Google Podcasts, Amazon Music

See omnystudio.com/listener for privacy information.