Dr. Urs Mueller, Associate Professor of Practice in the Strategy & Entrepreneurship Knowledge Group at SDA Bocconi School of Management, offers a powerful, practice-tested roadmap for educators and writers who want to design and deliver outstanding case-based learning experiences, drawing from his textbook and workbooks, “The Ultimate Case Guide: How to Successfully Teach and Write Case Studies”.

Dr. Urs Peter Mueller views case teaching as a powerful, participant-centered way to prepare future managers for real-world decision-making by shifting the educator’s role from expert on stage to facilitator at “eye level” with students. He recommends designing sessions as 10–15 minute “building blocks” that mix mini-lectures, full-class and small-group discussions, role plays, and digital tools, so learners continuously discover, reflect, and connect insights to prior knowledge. Effective case teaching, in his view, balances clear learning objectives with flexible discussion flow, respects cultural and language differences, relies on carefully crafted, evidence-based questions, and uses strategic board planning instead of “random graffiti” to structure conversation and acknowledge students who “jump ahead” in their thinking.

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