Thanksgiving Online Sales Hit Record $6.4B
Update: 2025-11-28
Description
Thanksgiving Day online sales shattered records, with shoppers spending $6.4 billion, a 5.3% increase from last year. Adobe and Salesforce reports show peak shopping hours shifted, with most purchases happening between 10 AM and 2 PM. Significant discounts, mobile shopping, and AI-driven deal-finding contributed to the surge. Global digital sales reached $35.6 billion, with the U.S. seeing an 8.4 billion dollar increase. Active apparel and footwear led U.S. sales, growing 19%. Black Friday and Cyber Monday are expected to maintain this trend, with record-breaking online sales projected.
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