If you don’t know how to write, you will not win on the internet.

Kipp and Kieran are joined by guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into the growing trend of personality-led growth in marketing. Learn more on approaching PLG in B2B and B2C, a masterclass on audience building, and why knowing how to write is crucial to your success.

About Greg Isenberg

Greg Isenberg is the Co-Founder of Late Checkout, a web3 and community product studio and agency that designs, creates, and acquires internet communities. Besides building internet communities, he is also a growth advisor at TikTok and a venture partner at Indicator Ventures, a tech venture fund. Previously, Greg was the Head of Product Strategy at WeWork, the founder/CEO of Islands, a messaging/community app acquired by WeWork, and the Founder/CEO of 5by, a leading video discovery app acquired by StumbleUpon. He helps build marketing and web3 strategies, communities, and technology products for brands like TikTok, FedEx, NASCAR, TechCrunch, and WordPress.

Connect with Greg!

• Twitter https://twitter.com/gregisenberg 


• LinkedIn https://www.linkedin.com/in/gisenberg/ 


• Podcast https://podcasts.apple.com/us/podcast/where-it-happens/id1593424985 


• Late Checkout https://latecheckout.studio/ 

Mentions

• "30 for 30" Course by Dickie Bush and Nicholas Cole https://www.ship30for30.com/ 


• “Write of Passage” course by David Perell https://take.writeofpassage.school/ 


• Community Empire https://www.communityempire.co/ 

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.