We’ve all heard the famous 60% brand-building, 40% activation rule, but most of the research behind it comes from B2C. So what happens when we apply this to B2B?

In this episode of Brandwidth®, Sam and Dean dig deep into the data, asking if the same formula holds true for B2B brands—or if it needs a serious rethink.

They explore questions like:

• Should B2B brands flip the script on this ratio?





• How does demand generation and brand awareness differ for B2B?





• When should sales activation take priority in your strategy?

Ready to rethink your approach? Listen now to find out!

#B2B #Marketing #Brand #Sales #Demand #B2BMarketingPrinciples #BrandBuilding #Strategies #SalesActivationTactics #B2BBrandGrowth

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Timestamp	Summary
0:26	New Insights on B2B Marketing from Peter Weinberg and John Lombardo
2:32	B2B Marketing Effectiveness
7:48	Balancing Sales Activation and Brand Building in Marketing Strategies
11:05	The Evolution of Direct Response Marketing
12:28	Capturing Demand and Building Trust in New Business Marketing
14:26	Maximizing Direct Response and Brand Building in Marketing Strategies
17:03	Creating Demand and Nurturing Customers for Unfair Market Advantage
20:08	Balancing Sales Activation and Brand Building for New Marketers
21:14	Engage With Us and Keep Growing Your Business

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