The CTV DSP

Update: 2025-05-08

Description

Does a connected TV DSP need lower take rates? Inside the battle among DSP’s to take on The Trade Desk’s dominant market position. Plus: an on-the-ground report from the TV NewFronts.

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In Channel

What Ad Lawyers Are Saying About AI

2025-09-1934:58

AI-Driven Ad Tech Acquisitions

2025-09-1540:41

The Remedies Edition

2025-09-0433:23

Will AI Companies Pay Publishers?

2025-08-2835:38

Remedying A Monopolistic Ad Server

2025-08-2129:04

When The Trade Desk Dips, Ad Tech Drops

2025-08-1435:55

Ad Tech Goes To Court, OpenX v. Google Edition

2025-08-0731:46

Not So Long, Solimar

2025-07-3133:56

Transparent Non-Transparency

2025-07-2333:15

Ads To Burn After Reading

2025-07-1744:14

Buying Ads In The Rabbit Hole

2025-07-1035:11

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

2025-06-2639:06

The Human Cannes

2025-06-2328:45

The Ad Agency Washing Machine

2025-06-1333:01

What Does It Mean To Be All In On AI?

2025-06-0536:09

It’s A Wrap On The Prebid Race

2025-05-2939:56

Prog IO Live: AI, But With A Human Gut Check

2025-05-2332:32

The AI Imperative Behind GroupM’s “Restructuring”

2025-05-1535:43

The CTV DSP

2025-05-0836:46

The Tariffs And The TV Upfronts - E340

2025-05-0138:49

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#box-pro-ellipsis-175828295578691{-webkit-line-clamp:2;}The CTV DSP

The CTV DSP

The CTV DSP