Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

Update: 2025-06-26

Description

The FTC approved the Omnicom-IPG merger, but with a brand-safety caveat: The agencies cannot create agency-level blocklists of any media that’s political or ideological. With Ad Fontes CEO Vanessa Otero, we unpack the consent order’s ramifications.

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Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

#box-pro-ellipsis-17582993408959{-webkit-line-clamp:2;}Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety

Why The FTC Tied The Omnicom-IPG Merger To Brand Safety