The Challenges of GEO, Why CMS will Always Survive, & More with Mats Persson
Update: 2025-09-09
Description
Today, we’re joined by Mats Persson, CEO of Umbraco, provider of the world’s leading open-source CMS platform. We talk about:
- The impacts of AI in developing and managing content
- Why content management systems will always survive
- The pluses and minuses of open source and AI helping write code
- Risks of being too enthusiastic about your own opportunity & product
- The challenges of GEO (Generative Engine Optimization), considering there's not one standard system
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