66: Jason Karp, founder of HumanCo, joins us to discuss building health-focused brands like Cosmic Bliss, Against the Grain, Snow Days, and True Food Kitchen. We break down the medical field’s neglect of nutrition, the flaws in nutritional science, and how HumanCo is leading the clean eating movement with better-for-you products.

We also dive into scaling healthy food brands, food industry corruption, and the future of wellness investing. If you're passionate about clean eating, organic food, and sustainable health solutions, this episode is packed with insights you won’t want to miss!

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Topics Discussed: 

• Why does the medical field overlook nutrition in healthcare?


• What’s driving the shift toward healthier food brands?


• What are the biggest flaws in modern nutritional studies?


• How can we scale clean eating and make healthy food more accessible?


• What role does corruption play in U.S. food regulations and nutrition policies?

Sponsored By:

• Puori | Get 20% off your one-time purchase, or save even more with a discounted subscription — nearly 30% off! Visit Puori.com/CLEANKITCHEN and use code CLEANKITCHEN to save.

Timestamps:

• 00:00:00 - Introduction 


• 00:01:15 - Jason’s background 


• 00:04:07 - Ancestral living 


• 00:09:10 - Creating HuChocolate 


• 00:12:50 - Medicine's nutrition gap


• 00:17:05 - Flaws of nutritional studies 


• 00:20:02 - Importance of common sense 


• 00:22:06 - The story of HumanCo


• 00:27:29 - HumanCo’s first brand (Cosmic Bliss)


• 00:28:43 - True Food Kitchen 


• 00:33:14 - Scaling healthy food 


• 00:37:24 - MAHA & Kellogsfood dyes 


• 00:46:40 - Restructuring the SNAP program 


• 00:51:37 - Corruption in the U.S. 


• 00:52:59 - The MAHA groupchat 


• 00:55:16 - Activism & investing 


• 00:57:24 - The GRAS loophole 


• 01:03:28 - The loneliness epidemic 


• 01:08:21 - You have everything you need 


• 01:09:11 - Where to find Jason 

Further Listening: 

• Sweetgreen episode

Check Out Jason: 

• 
  Instagram | https://www.instagram.com/humankarp/?hl=en
  


• 
  HumanCo | https://www.instacart.com/store/brands/humanco-brands/humanco-lp
  


• 
  Amara  | Use Code HUMANCO for 20% off 


• 
  True Food Kitchen | Mention to your server “JUSTTRUE10” for $10 off of $50 at True Food through June 30


• 
  Grove | Code HUMANCO will give new customers 25% off orders $75+

Check Out Kyle Fitzgerald: 

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• TikTok