Most tradies hit a wall when the referrals dry up. James MacLean hit that wall and decided to do something about it…

In this episode of the Marketing 4 Business podcast, Scott chats with James MacLean from Pantheon Painting about what it really takes to go from contractor to business owner – and why marketing was the skill he never knew he needed.

James shares what happened when the friends-and-family jobs ran out, the lessons he learned trying to DIY his lead generation, and why clarity, culture, and curiosity have been key to building a brand Canterbury can be proud of.

You’ll learn why trust is the new currency, how systems create confidence (for clients and staff), and what every service business owner needs to understand before they waste money on “lead gen” ads that go nowhere.

If you’re growing a service business and wondering why marketing feels so damn hard, this episode will show you you’re not alone – and what to do next.

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