Most business owners know the market has changed, but very few are doing anything about it…

In this episode of the Marketing 4 Business podcast, Scott chats with leadership and sales expert Darren Pratley about what’s really happening in the NZ market right now, and how smart business owners are setting themselves up to win in 2026 and beyond.

Darren and Scott unpack the strategies they’re seeing work across industries, from vision-led leadership to modern sales tactics and customer experience that builds real trust. You’ll learn why marketing without strategy is costing you money, how to create a culture of implementation, and what to do when loyalty is no longer guaranteed.

They also dive into the critical mindset shift every business owner needs to make if they want to thrive (not just survive) in this next cycle.

If you're feeling the market pressure and want clarity on how to lead, sell, and grow in today’s environment, this episode is a must. 

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