Attention business owners: ask yourself these 5 questions before you start planning for 2026.

In this episode of the Marketing 4 Business podcast, Scott chats with Bronte from the Digital Influence team about the five key questions every business owner should ask before they dive into next year’s marketing strategy.

After sitting in over 50 strategy sessions this year, Bronte shares the trends, blind spots, and smart moves she’s seen across NZ businesses – including where most are wasting time and budget, and what separates the ones growing from the ones stalling.

You’ll learn why proper tracking is non-negotiable, how to get clearer on what’s actually driving results, and where most businesses are missing easy wins. Plus, they unpack how to use the “Thrive in 25” mindset to refocus, optimise, and scale what’s already working.

If you want 2026 to be your most intentional and effective year yet, this episode is a strong place to start.

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Eager to enhance your marketing strategy? Learn more about booking a Strategy Session with the Digital Influence team here.

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