The Difference Between Branding & Marketing // 12
The Difference Between Branding & Marketing // 12Description
Nobody taught us about marketing and branding in photography school. We picked up a few things over the years through trial and error, podcasts, books, and online courses, but we're still figuring it all out.
Learning how to brand yourself is vital to marketing your photography business. We often confuse one for the other and at the end of the day, our heads are swimming with questions and more questions. Articles tell us that in order to find the right client and market to that client, you have to know what your brand is. What does that mean though?
In this episode, we discuss how we each developed our brands, resources that helped us along the way, and exciting news for next year.
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