The Difference Between Lead Gen & Lead Nurturing
Update: 2025-09-19
Description
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đŻ In this âBest Ofâ episode, Marc Cerniglia dives into one of the most overlooked aspects of marketing: knowing the difference between generating leads and nurturing them. He explains why true marketing success isnât just about getting attention in the first place â itâs about what happens after. Using a powerful analogy of a retirement portfolio, Marc shows how firms should balance short-term lead generation with long-term relationship building to maximize results.
đ Key Takeaways
- Lead generation and lead nurturing are distinct but equally essential.
- Marketing should be measured by purpose â not every tactic is designed to produce immediate clients.
- Building trust and relationships over time is the foundation of sustainable growth.
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