Welcome to The Digital Pulse, your daily roundup of what’s happening in digital marketing, tech, and social media. It’s Monday, October 7th, and we’ve got some exciting stories to kick off the week!

First up, TikTok is making waves again with its AI-powered Smart Tools. These tools, aimed at advertisers, will help brands streamline their creative processes by generating more personalized content based on user behavior. TikTok is leaning heavily into AI to help advertisers create more relevant, engaging ads, making it easier to connect with their audience​

Next, we’ve got a fun one. Matthew McConaughey is back on our screens in a new Uber Eats NFL ad, and this time he’s spouting some wild conspiracy theories. In the ad, McConaughey jokingly plays up the character of a conspiracy theorist while pushing the message that Uber Eats delivers far more than just food. It’s a light-hearted campaign that’s sure to grab attention during the NFL season​

Over in the media world, Webflix is making a splash with its new vertical video format. This platform is designed to compete with TikTok, Instagram Reels, and YouTube Shorts, offering publishers a new space to showcase vertical video content. With vertical video gaining traction, Webflix is looking to attract creators and brands to this innovative format​

In tech news, the U.S. government has given the green light for Starlink to provide direct-to-cell coverage in hurricane-hit areas. This will help improve communication for first responders and residents in areas where traditional telecom infrastructure has been damaged. It’s a big step forward in using satellite technology to support emergency response efforts​

And finally, Heinz has teamed up with GUT New York for a bold new campaign. The campaign humorously plays on the idea of Heinz ketchup being the perfect complement to nearly everything. Known for their creative work, GUT New York continues to bring fresh, engaging ideas to the table for Heinz

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