The Expertise Trap: Why Being the Expert Isn't Enough
Description
Bill opens up his coaching playbook to share three real goals from new clients—and what he's going to do about them. From comfort zones to expertise, from undervaluing yourself to finding confidence, these objectives represent what 90% of B2B sales teams struggle with.
Listen as Bill breaks down the first goal: how to move from being the expert to being the transformational partner your clients actually need.
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