For so many of us, Data Quality is like a healthy diet and daily exercise. You want the benefits, but you don’t want to do what it takes to get them. Interrogating the data is the easy part. Sustaining a Data Quality program requires discipline and culture. It’s what we’ve beensaying all along. It’s people. And one of those people is Tom Redman, whom we are excited to welcome to Rock Bottom. Chapters 00:00 – Open & Introduction03:34 – Monologue06:18 – Tom Redman26:06 – Dispatches from Rock Bottom28:12 – Audio Rorschach Test30:19 – Recap & Close